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AMPED Continues Growth with the Development of Executive Team

As part of an innovative strategy to deliver leadership and resources to its team of 50 staff members across the U.S., AMPED Association Management introduces a new governance structure that includes the appointment of an Executive Team. The team will help drive the strategic plan and culture of AMPED while encouraging collaboration and career growth for all staff.

“I'm excited about the Executive Team and what they will bring, collectively. I see the team as an extension of myself and part of the evolution of AMPED,” said Lynda J. Patterson, FASAE, CAE, President and Owner of AMPED. “Each Executive Team member has unique perspectives, backgrounds and management styles that will help us grow the company, establish best practices and support the needs of our clients on a day-to-day basis. Most importantly, it is my vision that the Executive Team will connect all AMPED staff and give them the resources they need to do their jobs effectively and develop as individuals.”

Since AMPED opened its doors in Madison, WI in 2008, the full-service association management company has grown and evolved. With offices in Madison, WI, Washington, DC, and Sacramento, CA, AMPED has distinguished itself as a leader in the industry nationally, helping associations achieve their highest potential and create a fun, collaborative environment for its staff. AMPED provides association leadership, strategic planning, meeting planning, communications, and financial management to a variety of national and global trade and professional associations.

“The growth of our company has really happened organically,” continued Patterson. “As our teams have grown, we’ve encouraged them to look within the company for new opportunities and have given them the space to explore new roles and acquire new skills. Essentially, they can change jobs without changing employers. And that’s pretty cool!”

Joining Patterson on the AMPED Executive Team . . .

Emily Petersen for web 2020Emily Petersen, Chief of Staff

Petersen will continue to spearhead business development, lead new client transitions, and assist with the implementation of new technology. Having been with AMPED for over 10 years, she has a keen understanding of who the team is and how their strengths and passions match up with a client’s needs.

“We really are accountable to help our clients thrive and grow,” said Petersen. “And if we, as a staff, are thriving and growing as individuals, our clients are going to experience that too.”

 Michael Battaglia, CAE, CNAP, VP of Client ServicesBattaglia headshot 2017
Client executive: American Academy of Anesthesiologist Assistants; NIBA - The Belting Association

Battaglia excels at relationship management and providing structure to client teams. He will take program and operational successes and turn them into repeatable, disciplined, and efficient processes across all organizations. Fostering a more strategic approach to account management will help clients innovate and grow.

“I think our team is really good at identifying innovative ways to do things differently and that's what I really enjoy about AMPED and the associations that we work with,” said Battaglia. “We sell ourselves on continuously improving, doing things better, trying new things and solving problems. I will work to ensure we are delivering on those promises.”

Brydges 3376 2016 HeadshotJen Brydges, CAE, VP of Resource Development and DEI (Diversity, Equity, and Inclusion)
Client executive: Americas Committee for Treatment and Research in Multiple Sclerosis; Leadership California; Society for Research on Adolescence

Brydges is a master at team development and has demonstrated great success putting it to work for both clients and staff. She also has a passion for diversity, equity and inclusion and is excited about infusing it into the AMPED culture while she pursues DEI certification.

“I believe so strongly in creating a welcoming environment, developing people on a personal and professional level and ensuring that all voices are heard,” said Brydges. “I love coaching and mentoring and creating a true culture of growth mindset and feedback.  I'm thrilled to be focusing on building relationships within our client and staff communities and working with them on their DEI journeys.”

Donte Shannon square LRDonté P. Shannon, FASAE, CAE, VP of Strategic Partnerships
Client executive: Association of Equipment Management Professionals; Woodworking Machinery Industry Association

Shannon is an expert in organizational strategic planning and brings enthusiasm to the process for all his clients. He is also highly engaged in the association community through industry leadership, volunteer work and speaking engagements and is dedicated to supporting staff in advancing their association management careers.

“I love association management,” says Shannon. “That's why I do so much in the association community and why I encourage AMPED staff to do the same. You learn so much from volunteering and sitting on committees with other association professionals. It's how I've been able to accelerate my career growth. And that, of course, feeds into the passion and enthusiasm I have for the industry.”

AMPED has also established a Leadership Team to address staffing and office needs, as well as Resource Groups for staff to share ideas within specific areas of interest.

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Lynda Patterson to Serve Association Industry as Secretary-Treasurer on the ASAE Board of Directors

LP for web 2019AMPED Association Management is proud to announce that Lynda J. Patterson, FASAE, CAE, President and Owner of AMPED will serve as Secretary-Treasurer on the Board of Directors of the American Society of Association Executives (ASAE) beginning Sept. 1, 2021.

Recognized as an industry leader nationally, Lynda has served as a Director At Large for ASAE, the ASAE Foundation and the ASAE Business Services Board. She has also served on both the ASAE Strategic Planning Task Force and CEO Search Committee. In 2010 Patterson was selected to receive the ASAE Fellow designation. These roles, coupled with her influence in the industry, prepare her to help lead changes and transitions with ASAE while strengthening key strategies in public policy, education, and networking.

Patterson started AMPED Association Management in 2008 and has guided it to its standing as an AMC Institute Accredited company and a certified Woman-Owned Business Enterprise. With nearly 30 years’ experience in association management and consulting, Lynda brings knowledge of a variety of organizational models and cultures, having served organizations in the CEO capacity as well as business development, marketing, and communications roles. Her visible presence in the association and hospitality community creates opportunities for her to continually learn from and share with other CEOs.

“As ASAE inspires change through DEI, CEO engagement and leadership development in our community, I am honored to bring the AMC perspective to the ASAE officer ranks for only the third time in its 100-year history. I am also proud to represent the Midwest association community that is so strong and vibrant,” said Patterson. “I am excited to get to know the other Board members and to work closely with Michelle Mason as she transitions into her new role as ASAE President and CEO. The timing for me is perfect as my newly appointed executive team at AMPED carries forth our mission and team development internally, allowing me to direct more focus toward ASAE.”

Also nominated to the ASAE officer roles are:

  • Chair of the ASAE Board - Steven C. Anderson, FASAE, IOM, CAE, President and CEO, National Association of Chain Drug Stores, Arlington, VA
  • Chair-Elect and Chair of the ASAE Research Foundation Board - Lakisha Ann Woods, CAE, President and CEO, National Institute of Building Sciences, Washington, DC
  • Past Chair of the ASAE Board – Steve Caldeira, President & CEO, Household & Commercial Products Association

Patterson and the new officer and directors at large will be officially installed and join the remaining board members at the 2021 ASAE Annual Meeting, August 16–18.

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

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For Brydges, CAE Credential Solidifies Commitment to Associations

brydgesThe American Society of Association Executives (ASAE) has announced that Jen Brydges, CAE, an Account Executive at AMPED Association Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

Brydges has seven years’ experience as an association executive and leads several AMPED association clients. She is the Managing Director of the Americas Committee for Treatment and Research in Multiple Sclerosis, Executive Director of the Society for Research on Adolescence, and the Executive Director of Leadership California.

“Receiving the CAE credential is a huge milestone in both my personal and professional growth,” said Brydges. “As a life-long learner, the credential will hold me to a higher standard to continue seeking out information and remaining on top of best practices. The CAE truly solidifies my commitment to the association industry and is an indicator to my clients that I will work diligently to further their successes and growth.”

To be designated as a Certified Association Executive, an applicant must have a minimum of five years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. More than 4,700 association professionals currently hold the CAE credential. The CAE program is accredited by the National Commission for Certifying Agencies (NCCA).

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

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Viles-Monari Realizes Goal of Earning CAE Credential

EV for web 2019The American Society of Association Executives (ASAE) has announced that Emily Viles-Monari, CAE, an Association Manager at AMPED Association Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

Viles-Monari started her career in association management when she joined the AMPED team in 2014. Since then, she has gained expertise in meetings technology, program development and governance to advance the growth and mission of several AMPED client associations. Currently, Viles-Monari works with the Americas Committee for Treatment and Research in Multiple Sclerosis, the North American Imaging in Multiple Sclerosis Cooperative, the International Multiple Sclerosis Visual System Consortium, International Women in Multiple Sclerosis and the Society for Research on Adolescence.

“It has been a goal of mine for several years now to receive the CAE credential,” said Viles-Monari. “Achieving the CAE gave me the opportunity to build on my experiences and learn more about being a great association leader, which allows me to better serve and grow my clients at AMPED.”

To be designated as a Certified Association Executive, an applicant must have a minimum of five years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. More than 4,700 association professionals currently hold the CAE credential. The CAE program is accredited by the National Commission for Certifying Agencies (NCCA).

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

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Amanda Safa Earns Certified Meeting Professional Designation

safaThe Events Industry Council has announced that Amanda Safa, a meeting planner with AMPED Association Management, has earned the Certified Meeting Professionals (CMP) designation.

The CMP program is recognized around the world as a badge of excellence in the events industry.

Safa has 11 years’ experience in association and nonprofit meeting planning and has a passion for perfecting meeting and event logistics while strategically identifying areas to bring in new technology and innovation.

Her current AMPED clients are the Society for Research on Adolescence (SRA) and the Americas Committee for Treatment and Research in Multiple Sclerosis (ACTRIMS) for whom she recently managed the overall strategy and planning of their joint international medical meeting with over 8,200 participants. Her leadership helped transition the citywide meeting to a virtual format due to the COVID-19 pandemic and successfully guided the cancellation process of in-person components while exceeding the virtual meeting budget.

At AMPED, Safa has also led meetings for the Society of Wetland Scientists, the Wisconsin Society of Association Executives, the National Air Filtration Association, and the Fantasy Sports Gaming Association. Prior to joining AMPED, Safa planned meetings and events for the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation, the American Cancer Society and the University of Michigan Stephen M. Ross School of Business.

“Earning the CMP designation has been an important professional goal of mine for quite some time, and, in this challenging and ever-changing time of meetings, it felt appropriate to achieve now,” said Safa. “Being part of a body of knowledge in the meeting management profession will only add to AMPED’s commitment to grow and perfect meeting operations, and I am honored to hold this badge of excellence in the events industry.”

More than 11,000 meeting professionals from 40 nations hold the CMP or CMP-HC designation.

“Attaining your CMP in one of the most turbulent, ever-changing and dynamic times in our industry is an exceptional achievement. Finding the time to dedicate to apply for the exam, and to dedicate to the preparation, is no easy task in this kind of once-in-a-lifetime environment,” said Events Industry Council CMP Governance Commission Chair Alisa Peters, CMP, CMM. “We send a special thanks and congratulations to the individuals who prioritized achieving this designation for their ongoing professional development, during a moment in time when they were being pulled in so many different directions at once. You are among some of our best and brightest and we welcome your dedication and tenacity into our CMP community.”

The qualifications for certification are based on professional experience, education and a rigorous exam.

 

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Christina McCoy will be new Executive Director of Association for the Advancement of Wound Care

CM for web 2019AMPED Association Management is pleased to announce that Christina McCoy is taking on a new role as Executive Director of the Association for the Advancement of Wound Care (AAWC). AAWC transitioned to AMPED management on May 1, 2021.

McCoy will oversee operations of the organization, bringing essential tools to foster strategic governance and ensure association best practices to re-energize and perfect operations of the association. She will be supported by a team of six at AMPED who will focus on AAWC’s operations, finances, meetings, trade shows, communications, and overall growth.

McCoy has been a member of the American Society of Association Executives (ASAE) since 2012, and served as the Chair for ASAE’s Young Professionals Committee in 2017/18 term. Christina earned the Certified Association Executive (CAE) designation in 2017 and later that year was a recipient of the Forty Under 40® Award from Association Forum and USAE. An ASAE (American Society of Association Executives) NextGen Scholar, she was featured in Meetings and Conventions Magazine as one of 15 young professionals to watch. She has worked with associations, putting the LEAD in servant LEADership since 2008. McCoy is the proud mom of 3 kids under the age 6.

In addition to her role with the AAWC, McCoy will continue to serve as Executive Director of APTA Geriatrics and the Fantasy Sports and Gaming Association, both association clients of AMPED.

AAWC is the largest multidisciplinary wound care organization in the United States with over 1,100 members dedicated to providing its members with the best resources, ongoing education, and support network needed to assist them in delivering best practices to the diverse and growing numbers of patients with a wound.

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AMPED to manage Association for the Advancement of Wound Care

AAWC Logo Final 4C Registeredx2

AMPED Association Management has been selected by Association for the Advancement of Wound Care (AAWC) to manage their operations.

AAWC is the largest multidisciplinary wound care organization in the United States with over 1,100 members dedicated to providing its members with the best resources, ongoing education, and support network needed to assist them in delivering best practices to the diverse and growing numbers of patients with a wound.

AMPED’s Christina McCoy, CAE will serve as Executive Director for AAWC, supported by Kris Ackley, who will serve as Associate Director. The team looks forward to working with the leadership in bringing essential tools to foster strategic governance and ensure association best practices to re-energize and perfect operations of the association.

“I’m thrilled to serve and lead our team in supporting our members to advance the care of patients with and at risk for wounds,” said McCoy. “We’re honored and eager to work with and earn the trust of the dedicated, passionate volunteer leaders of AAWC.”

AAWC President Ruth Bryant, PhD, MS, RN, CWOCN, FAAWC said she is excited to be working with AMPED. “AMPED brings a diverse, energetic, and experienced staff devoted to association management. Their expertise will help AAWC improve its efficiencies and its reach. We are looking forward to this change, our growth and a rewarding member experience.”

AMPED will assume full-service association management on May 1, 2021.

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Laura Ransone is New Women In Trucking Foundation Executive Director

Laura Ransone for webAMPED Association Management is pleased to announce that Laura Ransone, MBA has taken on a new role as Executive Director of the Women In Trucking Foundation. The Women In Trucking Foundation provides scholarships to ensure that women in the trucking industry have the support they need to grow their skills and themselves. Ransone oversees operations of the organization and works directly with the Board of Directors and sponsors working to grow the organization’s reach.

Ransone’s professional background includes expertise in project management, relationship building, program development, communications, event planning, and strategic planning. She was named a top Rising Star in the meetings industry by Meetings and Conventions; was honored as a 2019 Emerging Leader Awardee for In House Communications from Washington Women in PR; and selected to join American University’s leadership development program, WeLead. Ransone received a bachelor’s degree in Business with a concentration in Hospitality and Tourism Management from Virginia Tech, and an MBA from George Mason University.

In addition to her role with the Women In Trucking Foundation, Ransone will continue to serve as Associate Director of Women in Government Relations (WGR), a professional association client of AMPED.

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Michelle Czosek will be new Tavern League of Wisconsin Executive Director

DSC 8681 CROP squareAMPED Association Management is pleased to announce that Michelle Czosek, CAE will take on a new role as Executive Director of the Tavern League of Wisconsin (TLW). The TLW is transitioning to AMPED management starting May 1, 2021.

Czosek will oversee operations of the organization and work directly with the Board of Directors on strategy and budget. She will be supported by a team of seven at AMPED who will focus on the TLW’s operations, finances, meetings, trade shows, communications, and overall growth.

Czosek has over 30 years of experience managing a variety of professional and trade associations with expertise in education, event planning, membership and governance.

In addition to her role with the TLW, Czosek will continue to serve as Executive Director of the National Air Filtration Association and Executive Director of the Wisconsin Society of Association Executives, both association clients of AMPED.

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Tavern League of Wisconsin Starts New Chapter: Transitions to AMPED for Management, Staff and Headquarters

logo tlwAMPED Association Management, an accredited full-service association management company (AMC) with offices in Madison, Wisconsin and Metro Washington, DC, has been selected to manage the Tavern League of Wisconsin (TLW).

As a partner with the TLW, AMPED will bring a wealth of trade association experience and provide full management services, including leadership, strategic planning, governance, policy, membership development, meeting planning, industry relations, financial management, and communications.

Michelle Czosek, CAE will serve as Executive Director of the TLW, overseeing all operations of the organization and working directly with the Board of Directors on strategy and budget. Michelle has over 30 years of experience managing a variety of professional and trade associations with expertise in education, event planning, membership and governance.

Tony Veroeven will serve as the Vice President of External Relations, focusing on partnerships and membership growth. Tony’s expertise in marketing, sales, and member relations will help guide the growth of the TLW and its Foundation.

“AMPED is very excited to be working with the TLW,” said Czosek. “We look forward to communicating the value of the TLW and working in partnership with the volunteer leaders so that they can focus on advancing the TLW and its mission with confidence, knowing that management and operations are in experienced hands.”

According to Chris Marsicano, TLW President, “AMPED provides a more cost-effective structure for the TLW and will deliver the highest quality services and benefits to all our members, while achieving our long-term goals. With AMPED, we will have the strength in technology, creativity, and focused management that will ensure the TLW’s value and relevance for years to come.”

The Tavern League of Wisconsin is a non-profit trade association dedicated to serving the needs of the retail beverage alcohol segment of the hospitality industry in the State of Wisconsin. The League provides their 5,000 members with legislative and government relations, legal information, and educational programs. The TLW Foundation contributes over $12 million to over 15,000 Wisconsin charities annually. The TLW SafeRide Program provides an average of 90,000 free rides home for patrons every year, contributing to a decline in alcohol-related fatalities.

The TLW is the latest of several stand-alone associations that AMPED has helped transition into the AMC model in the last few years. Especially during times of uncertainty, AMCs have the experience and resources to showcase the value of membership and take associations to the next level in their growth and initiatives.

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Donté Shannon to serve as WMIA President and CEO

Donte Shannon square LRAMPED Association Management is pleased to announce that Donté P. Shannon, FASAE, CAE will take on a new role as President and CEO of the Woodworking Machinery Industry Association (WMIA). WMIA is transitioning to AMPED management starting April 1, 2021. Shannon will oversee operations of the organization and work directly with the Board of Directors, members, and sponsors. He will be supported by a team of four at AMPED who will focus on WMIA’s operations, finance, partnerships, meetings, trade shows, industry relations, and overall growth.

Shannon has more than 14 years of association management experience, working with both trade and professional associations, including foundations. A recognized leader in the field, some of his key career accomplishments include being named an American Society of Association Executives (ASAE) Fellow, former CAE Commission Chair, and a Diversity Education Leadership Program (DELP) Scholar.

In addition to his role with WMIA, Shannon will continue to serve as CEO of the Association of Equipment Management Professionals (AEMP), a trade association client of AMPED.

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AMPED Association Management selected to manage Woodworking Machinery Industry Association

WMIA logo

AMPED Association Management, an accredited full-service association management company with offices in Madison, Wisconsin and Metro Washington, DC, has been selected to manage the Woodworking Machinery Industry Association (WMIA).

As a partner with WMIA, AMPED will bring a wealth of trade association experience and provide full management services, including leadership, strategic planning, governance, policy, membership development, meeting planning, industry relations, financial management, and communications.
WMIA is one of many stand-alone associations that AMPED has helped transition into the AMC model. In fact, two-thirds of their 18 clients were stand-alone organizations before joining AMPED.

“For the past few years, and especially during the pandemic, we’ve seen a trend of more stand-alone associations looking to AMCs to manage their operations,” said AMPED President and Owner Lynda J. Patterson, FASAE CAE. “AMCs have the experience and resources to not only take their organizations to the next level in terms of growth and initiatives, but also to showcase the value of association membership during times of uncertainty.”

Donté P. Shannon, FASAE, CAE will serve as President and CEO of WMIA, overseeing operations of the organization and working directly with the Board of Directors, members, and sponsors. He will be supported by a team of four at AMPED who will focus on WMIA’s operations, finance, partnerships, meetings, trade shows, industry relations, and growth.
“AMPED is very excited to be working with WMIA,” said Shannon. “We look forward to communicating the value of WMIA and working in partnership with the volunteer leaders so that they can focus on advancing WMIA and its mission with confidence, knowing that management and operations are in experienced hands.”

According to Jim Besonen, WMIA Chairman of the Board, “AMPED provides a more cost-effective structure for WMIA and will deliver the highest quality services and benefits to all our members, while achieving our long-term goal of being the premier trade association for woodworking machinery and supplies providers in North America. With AMPED, we will have the strength in technology, creativity, and focused management that will ensure WMIA’s value and relevance for years to come.”

Since 1978, the Woodworking Machinery Industry Association (WMIA) has represented importers and distributors of woodworking machinery and ancillary equipment in North America. WMIA is the recognized voice of importers and distributors and serves as a vital communications link between suppliers and manufacturers of wood products in North America.

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AMPED is Recertified as a Woman-Owned Business Enteprise

AMPED is proud to once again be certified as a Woman-Owned Business Enterprise.

WBE FB

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Michael Battaglia earns certified nonprofit accounting professional credential

Battaglia headshot 2017AMPED Association Management is pleased to announce that Account Executive Michael Battaglia, CAE has earned the credential, CNAP.

Battaglia recently completed the Certified Nonprofit Accounting Professional (CNAP) program, designed to recognize excellence in the not-for-profit industry through comprehensive qualification, training, and examination. 

AMPED stresses the importance of fiscal responsibility and sound accounting principles as part of its commitment to transparency. The CNAP designation ensures that Battaglia delivers on this commitment while applying strategic management and expert decision making for AMPED clients.  

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2020 year-end client infographs 

NIBA 2020 Infograph WITF 2020 infograph
WSAE 2020 Infograph LC 30th Anniversary Infograph

 

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Future-Focused: How AMPED Met Virtual Meetings Head-On

pivot

The word of the year for successful associations? Pivot.

For AMPED and our association clients who rely on annual conferences and trade shows to deliver education and grow membership, 2020 was a chance to explore virtual meeting options, try something new without fear of failure, and, yes, pivot.

It started in March, when the pandemic stay-at-home orders hit just weeks before the annual conference of one of our newest association clients. Staff immediately moved the meeting online and partnered with a virtual platform company to deliver four days of education with both live and prerecorded content. The result was a successful event whose net income was 28 times higher than was budgeted for the original in-person meeting!

With the tremendous success and knowledge gained from that first conference, and signs of a worsening pandemic, staff and client leaders made the decision to move all scheduled events online.

AMPED isn’t a stranger to change and innovative thinking. Nor do we rely on one-size-fits-all solutions. This was an important change for our clients and one that required customized solutions for each.

Throughout 2020, AMPED explored dozens of virtual platforms, mindful of the goals and priorities of each client and their meetings. By year’s-end, we had executed dozens of major conferences online for audiences of up to 9,000 attendees, gaining experience on at least nine different platforms, with costs ranging from $2,000 to $175,000.

Without a doubt, the virtual aspect of association meetings will remain vital through 2021 and beyond, whether as a key component or hybrid. And our clients will be ready for it.

AMPED is proud of our innovative culture! It encouraged us to “pivot” and seamlessly deliver virtual meeting experiences to our association clients using solutions customized for them.

Lessons learned and tips for delivering a successful virtual meeting

  • Set goals and priorities for the event and keep them top of mind when comparing platform vendors.
  • Be future-focused. Can you use the platform later for ongoing or hybrid meetings?
  • Allow enough lead time to secure vendors given the heightened demand for these services.
  • Know that pricing can be tied to service levels. For example, less expensive products tend to put more onus on staff to execute.
  • When budgeting, know your registration numbers. They may be higher in a virtual setting when barriers such as time and travel costs are removed.
  • Most platforms have similar features. Consider factors such as the look and feel of the platform, budget, and support availability.
  • Support is very important. You don’t want your customer/client staff left to build or execute the meeting because the platform team is spread too thin.
  • Look for vendors that provide reliable customer service and tech support the day of the event.
  • Consider your staff resources. Can people be “reskilled” to take on new roles?
  • Recognize the needs of your speakers. Are they comfortable with technology? Who will train and prepare them? Staff or vendor?
  • Know whether you plan to pre-record all or some of the event and understand the pros, cons, and risks of doing so.
  • Plan ahead if you want to make content available post-meeting. Will you be able to archive sessions for on-demand access? Also, know whether your organization requires LIVE training for CE credits.
  • Don’t rule out the DYI model. Zoom, for instance, is familiar to most. Plus, it has added security features, such as waiting rooms and passwords.
  • Most members are more tech savvy than we give them credit for.
  • Be creative! Try new things and don’t be afraid of the technology.
  • Engage sponsors with unique offerings like video showcases or hosted breakouts.
  • Review the post-meeting metrics: individual session attendance, how long participants viewed each session or were on the virtual platform in general, polling metrics, exhibitor/attendee engagement, etc.
  • Got swag? Consider sending gift boxes to your attendees to set the mood and enhance engagement.

Published in AMC Institute's Member Matters newsletter.

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Michael Battaglia Earns Certified Association Executive Credential

Battaglia headshot 2017The American Society of Association Executives (ASAE) has announced that Michael Battaglia, an executive director at AMPED Association Management, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

As the Executive Director of NIBA-The Belting Association (NIBA) and the American Academy of Anesthesiologist Assistants (AAAA), Battaglia has over 12 years’ experience in non-profit management, leading associations in strategic planning, governance, marketing and communications, membership development, financial management and more.

“I’m very pleased to join the CAE community and advance my knowledge of association management,” said Battaglia. “This credential will help me deliver high-quality experiences for our boards and volunteer leaders and I appreciate the support of AMPED in seeking professional development opportunities.”

To be designated as a Certified Association Executive, an applicant must have a minimum of three years’ experience with nonprofit organization management, complete a minimum of 100 hours of specialized professional development, pass a stringent examination in association management and pledge to uphold a code of ethics. To maintain the certification, individuals must undertake ongoing professional development and activities in association and nonprofit management. More than 4,500 association professionals currently hold the CAE credential. The CAE program is accredited by the National Commission for Certifying Agencies (NCCA).

ASAE is a membership organization of more than 35,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.

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Strategic Planning: Creative and Awesome Solutions for When You Can't Meet Face-to-Face

AMPED has distinguished itself as a leader in hosting and executing strategic planning sessions for associations and nonprofits. Depending on the needs of the client, a typical session may last two days, back-to-back and require that leaders and staff travel to meet face-to-face.

So what happens when conditions are such that you can’t do back-to-back and face-to-face? The results can be surprisingly awesome!

With the help of AMPED, the United Motorcoach Association (UMA) held its strategic planning session in June 2020, amid the uncertainties of the COVID-19 pandemic. Travel was impossible, so it was quickly determined that a video conference was the way to go.

Using Zoom, UMA leaders and AMPED met for two days, one week apart – a structure that proved to benefit the session as a whole.

Thanks to some extensive pre-meeting preparation by AMPED, the participants kept to the agenda and knocked out the whole of the strategic session in less time than expected. “After day one in UMA’s virtual session, we got as much accomplished as we normally do in-person,” said Emily Petersen, AMPED Chief of Staff and a contributor to the UMA strategic planning process. For instance, she pointed to 15-minute breaks that can easily grow to 30 minutes when in-person. In this virtual setting, the video was turned off and then back on after the break, indicating the session was ready to continue.

With the 2-day agenda nearly accomplished on the first day, there was ample time for discussion on day two. Plus, where participants in a typical strategic session would only have overnight to reflect on the results of the day, holding the two sessions a week apart provided more time to digest ideas, concluding in clearer strategy development on day two.

As noted, preparation was key. In order to build an agenda with a clear focus for the strategic session, AMPED collected data using a variety of methods:

  • Interviewed UMA staff to learn what’s working well and what isn’t
  • Gathered financial data to better understand operating ratios
  • Developed a survey to members and nonmembers asking then to look beyond the pandemic to what they see as most impacting the industry
  • Held live interviews with a dozen members to determine the strengths of the organization and areas for improvement
  • Benchmarked UMA against other related organizations

Results from the interviews and survey pointed to common themes that helped steer the planning process. In a typical strategic planning session, that process would involve the utilization of flipcharts and Post-it notes - not something easily reproduced in a virtual meeting.

The advantage of virtual, however, is that multiple AMPED staff could attend without the extra travel costs.  More staff meant more expertise and more hands on-deck. When the association leaders separated into three Zoom breakout rooms, an AMPED staff member was there to facilitate and add notes in a prepared Google doc. Petersen monitored the doc and could see instantly the results of each group’s discussion and identify the most common themes. As soon as the breakouts ended, she was ready with organized notes to move the exercise forward — a task that would have taken far more time to complete in-person.

“We were so happy with the outcome of the strategic session for UMA,” said Petersen. “Given the circumstances, we pulled it off with creative solutions that we might not otherwise have tried. And many that we’ll continue to utilize in our strategic planning going forward.”

The end-result of the two-session virtual meeting was broad engagement, a clear strategy to move the association forward, and a happy client.

How can AMPED help your association discover new strategies for growth and success? Find us at www.manageassociations.com.

Published in AMC Institute's Member Matters newsletter.

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AMPED Partners with Make-A-Wish Wisconsin; Provides In-Kind Space, Services

Make A Wish Wisconsin Logo1Make-A-Wish (MAW) Wisconsin has moved its Madison Regional Office to Middleton, occupying in-kind space at the offices of AMPED Association Management, an accredited full-service association management company headquartered in downtown Middleton, Wisconsin.

In addition to providing office space, AMPED is looking forward to adopting MAW as its “built-in” charitable organization, volunteering at local events and offering its professional services such as meeting planning, graphic design, and strategic planning.

“The Make-A-Wish mission is compelling and something we can all get around and support,” said Lynda J. Patterson, FASAE, CAE, President and Owner of AMPED. “AMPED has always supported a variety of charitable causes, mostly driven by the connections of our employees and families. MAW gives us another opportunity to build the culture and camaraderie of our team, while supporting an organization that’s close to home.”

Joining MAW in Middleton will be its Madison Regional Director Carol McChesney Johnson. This is a new role for Johnson who is the former President and CEO of Taliesin and former Executive Director of Mount Horeb Area Economic Development Corp. She will oversee services in Dane, Columbia, Sauk, Iowa, Lafayette, Green and Rock Counties.

“Wishes have been making a difference in the greater Madison area for more than 30 years, impacting hundreds of families and thousands of donors, volunteers and supporters,” said Patti Gorsky, Make-A-Wish Wisconsin President & CEO. “We are excited to move to Middleton and work with AMPED Association Management to continue and grow the impact of a wish in this region. We know that hope is essential, and wishes offer significant hope to kids battling critical illnesses, their families and our community.”

Make-A-Wish creates life-changing wishes for children between the ages of 21/2 and 18 who are battling critical illnesses. Since the Wisconsin chapter was founded in 1984, more than 7,100 Wisconsin families have experienced the power of a wish, resulting for many in a turning point in the fight against their illnesses. 

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Client Growth: A Retrospective

AMPED is proud to contribute to and share in the growth of our client partners. Here's a snapshot of growth one of our clients enjoyed over a 10-years with AMPED.

 

Client Case Study Infograph 2018

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